Thursday 7 July 2016

Changing fashion trends in India


In the last few decades, the fashion has changed a lot in India.  It is no longer confined to wearing heavy dresses on wedding function. The fashion has come in the everyday life of people of India.  The social changes in the last few decades have given new direction to the fashion industry. One was the growth and spread of media and another is increasingly coming into corporate world of young girls.  The spread of media and television brought fashion to the living rooms of the middle class Indian. Their awareness about fashion has increased by daily soaps and heavy fashion done in them by leading ladies.


Young generation of fashion designers is creating comfortable clothes for every day function and use. The material used is suited to the Indian conditions. The latest fashion is no longer following blindly western ideas and concepts. The fashion designers are going back to root of Indian traditions and customs to come up with something that is trendy, new and at the same time gives confidence and comfort to the users. The rich culture history has become the inspiration background of the young fashion designers. The ethnic designs are given contemporary   look and feel by incorporating several latest trends.



Earlier the fashion meant wearing something special on wedding day. Now, the trend is to create designers clothes for almost every occasion from evening cocktail parties to semi formal parties, from corporate parties to weekend parties. The fashion designing is also covering the kids wear.  The fashion designing Fashion designing institute in navi Mumbai has extended to shoes, bags, purses, belts, scarves, sandals and caps or hats for summer days.



The cost of designers’ clothes has not come down considerably but the purchasing power of Indian has increased so much that they do not mind spending on costly designers creations. This trend is seen in both ladies and gents fashion.   The growth of online retaining has given tremendous opportunity to the new fashion designers to use innovative ideas for creating clothes for every age group. The young designers are creating clothes for young users who are doing most of their purchasing from online platform.




The taste and preferences of customers are given top priority in the designing process by fashion designers.  The comfortable level, freedom and care free nature of the customers is being reflected in the latest designs done by current fashion designers.  The popularity of the fashion course is reaching the second and third tier cities. The creative ladies are opening boutiques to cater Ladies boutique in vashi, Mumbai to the desire of fashionable clothes by office going ladies at affordable costs.